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汚れを気にせず思いっきり食べよう！ Let's eat heartily without worrying about getting dirty!

About us ＆ethical®︎（アンドエシカル®︎）について

＆ethical®︎ is

長野県上田市発のライフスタイルブランドです。地球と人にやさしく日本でのものづくりにこだわり、世界中に愛と笑顔を届けます。

We are a lifestyle brand from Ueda City, Nagano Prefecture. We are committed to manufacturing products in Japan that are friendly to the earth and people, and bring love and smiles to people around the world.

3 Features 3つの特徴

01
多機能性
Multifunctional
ライフスタイルに取り入れやすい商品企画・開発。ファーストプロダクトの持ち歩ける2WAYハンカチエプロン『eptenu®︎（えぷてぬ）』はハンカチとしても利用できます。着脱も簡単にできて、軽量でコンパクト。持ち運びも便利です。お食事の際、ハンカチとして、メイクの際、ねんどやクレヨン・工作遊びの際の汚れ防止まで、子どもから大人までご使用いただけます。

Product planning and development that is easy to incorporate into one's lifestyle. The first product's a 2-way handkerchief apron "eptenu®︎" can also be used as a handkerchief. It is easy to put on and take off, lightweight and compact. It is also convenient to carry.It can be used by both children and adults as a handkerchief for eating, for applying makeup, and for preventing stains when playing with clay, crayons, and crafts.
02
日本でのものづくり
made in Japan
高い技術力と実績のある国内工場で、1枚1枚ていねいに縫製。伝統産業品の活用や伝統技術を次世代へつなぐ取り組みもしています。

Each product is carefully sewn at a domestic factory with high technology and a proven track record. We are also working to take advantage of traditional industrial products to pass on traditional technologies to the next generation.
03
持続可能性
Sustainable
環境への配慮。不要な装飾や工程を省いたシンプルなデザインを追求。繰り返し洗って使える、できるだけハギレを出さないなど、廃棄物を減らす取り組みをしています。

Consideration for the environment. Pursuing a simple design that eliminates unnecessary decoration and processes, and can be used repeatedly. We are making efforts to reduce waste as much as possible.